Details
“HIL Partners Khan’s Common Man, Bharat”
01-Jul-2019
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Charminar To Brand Build Salman Movie
KHL News Bureau
[email protected]
Charminar, the flagship roofing solution brand of HIL Ltd, a building materials company has announced its brand association with the Salman Khan starrer, Bharat due for release on EID, 2019.
Confirming this association Dhirup Roy Choudhary, MD & CEO, HIL said, “Our flagship brand Charminar is a leader in the roofing solution category and has always been associated with trust and dependability. Under Charminar and now Charminar Fortune, we provided dependable roofing solutions for 70+ years. Salman Khan is Bollywood’s leading actor who is as dependable on box office as our products. Through our association with Salman Khan’s upcoming movie Bharat, we hope to engage our customers, increase brand awareness and provide a fresh take to evolve the market for Charminar.”
Bharat, produced by Bhushan Kumar, Alvira Agnihotri, Atul Agnihotri, Krishan Kumar under the banners of T-Series, Reel Life Productions and Salman Khan Films, is an upcoming Indian Hindi-language historical period drama film written and directed by Ali Abbas Zafar. The film stars Salman Khan, Katrina Kaif, Tabu, Disha Patani, Sunil Grover and Jackie Shroff. It traces India’s post-independence history from the perspective of a common man and follows his life from the age of 18 to 70.
With an aim to grow the brand for Charminar and Charminar Fortune among the masses and excite channel partners, HIL will promote the movie through a co-branded TVC highlighting the strengths of the brand linked to the film scenes and story line.
Atul Agnihotri, the Producer of the movie said, “As our film says it’s a journey of a man and a nation together’, the brand has also been serving our country for the last 70 years. The brand association with Bharat was a perfect fit.”
Bhushan Kumar, CMD – T-Series, said, “Bharat tells the story of the ‘journey of a man and a nation together’ led by Salman Khan’s character through different eras of Indian history. Hence, the association with HIL is a natural fit as the company has a rich legacy of 70 plus years in serving the nation through its building products.”
Established in 1946, HIL Limited is a flagship company of the CK Birla Group. Being World’s largest manufacturer and seller of fibre cement roofing and has achieved market leadership by developing and marketing advanced, high quality, innovative, more sustainable products for the building materials industry.”
“Charminar To Brand Build Salman Movie
KHL News Bureau
[email protected]
Charminar, the flagship roofing solution brand of HIL Ltd, a building materials company has announced its brand association with the Salman Khan starrer, Bharat due for release on EID, 2019.
Confirming this association Dhirup Roy Choudhary, MD & CEO, HIL said, “Our flagship brand Charminar is a leader in the roofing solution category and has always been associated with trust and dependability. Under Charminar and now Charminar Fortune, we provided dependable roofing solutions for 70+ years. Salman Khan is Bollywood’s leading actor who is as dependable on box office as our products. Through our association with Salman Khan’s upcoming movie Bharat, we hope to engage our customers, increase brand awareness and provide a fresh take to evolve the market for Charminar.”
Bharat, produced by Bhushan Kumar, Alvira Agnihotri, Atul Agnihotri, Krishan Kumar under the banners of T-Series, Reel Life Productions and Salman Khan Films, is an upcoming Indian Hindi-language historical period drama film written and directed by Ali Abbas Zafar. The film stars Salman Khan, Katrina Kaif, Tabu, Disha Patani, Sunil Grover and Jackie Shroff. It traces India’s post-independence history from the perspective of a common man and follows his life from the age of 18 to 70.
With an aim to grow the brand for Charminar and Charminar Fortune among the masses and excite channel partners, HIL will promote the movie through a co-branded TVC highlighting the strengths of the brand linked to the film scenes and story line.
Atul Agnihotri, the Producer of the movie said, “As our film says it’s a journey of a man and a nation together’, the brand has also been serving our country for the last 70 years. The brand association with Bharat was a perfect fit.”
Bhushan Kumar, CMD – T-Series, said, “Bharat tells the story of the ‘journey of a man and a nation together’ led by Salman Khan’s character through different eras of Indian history. Hence, the association with HIL is a natural fit as the company has a rich legacy of 70 plus years in serving the nation through its building products.”
Established in 1946, HIL Limited is a flagship company of the CK Birla Group. Being World’s largest manufacturer and seller of fibre cement roofing and has achieved market leadership by developing and marketing advanced, high quality, innovative, more sustainable products for the building materials industry.”
