Details
Virat & Rishabh Are Himalaya’s Men
01-Jul-2019
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Captain Kolhi and Pant Are ‘Face Care’ Brand Ambassadors
KHL News Bureau
[email protected]
The Himalaya Drug Company (HDC) has inked a deal with Virat Kohli, Captain of the Indian Cricket Team, and Rishabh Pant, the “International Cricket Council (ICC) Emerging Player of the Year 2018” as the official brand ambassadors for the ‘Himalaya MEN Face Care Range’.
The first commercial featuring the product range features both Virat and Rishabh rapping to the latest offering by Himalaya MEN, “Looking Good…And Loving It”. The association with real-life heroes (and hence sports as an arena) is in line with Himalaya’s strategy of being a wellness partner to consumers.
“Male grooming has emerged as one of the fastest growing sectors in the personal care segment. Himalaya MEN will play an important role in the new trend of looking good. The concept of “Looking Good…And Loving It” brings to life a unique amalgamation of style as well as the brand vision of “Wellness in Every Home and Happiness in Every Heart”. Being role models, both Virat and Rishabh perfectly symbolize the brand’s promise to make every young man look good and feel confident,” said Rajesh Krishnamurthy, Business Head (Consumer Products Division) in HDC.
Kohli said, “I am very excited to be a part of team Himalaya and the ambassador for their Men’s Face Wash range. Himalaya is my favorite and trusted brand! I have been a patron of Himalaya products for a long time now. I look forward to a long association with Himalaya MEN!”
Pant said, “Himalaya has helped people lead happier and healthier lives for over 88 years, and I am proud to be the brand ambassador for the Men’s Grooming range of Himalaya. Youngsters like me look for good products to fulfill their grooming needs and Himalaya MEN provides perfect solutions. Looking forward to a fruitful association with HDC!”
“Good grooming is believed to be the first step towards boosting self-confidence. This, coupled with increased purchasing power, is guiding young men to seek grooming solutions, exclusively customized to them and to complement their personalities. Himalaya MEN is well-entrenched as the go-to grooming brand by offering Face Care, Hair Care, and Beard Care products in the men’s grooming segment. Our intent is to leverage the connect that Virat and Rishabh have with young men and establish ourselves as an integral part of every man’s personal care ritual,” said Ashwani Gandhi, Associate General Manager at HDC.
Himalaya MEN’s grooming range comprises of an elaborate herbal range of pimple care, oil clear and active sport face washes besides an array of hair styling gels, and a niche face and beard wash.
HDC was set up in 1930 by a young visionary M Manal who foresaw the benefits of herbal remedies while riding through the forests of Burma. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life creating products that would improve millions of lives across the world. Today, with a history spanning more than eight decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With their ‘head-to-heel’ range of products, Himalaya aims to provide a holistic solution to everyday ailments that affect our bodies.”
“Captain Kolhi and Pant Are ‘Face Care’ Brand Ambassadors
KHL News Bureau
[email protected]
The Himalaya Drug Company (HDC) has inked a deal with Virat Kohli, Captain of the Indian Cricket Team, and Rishabh Pant, the “International Cricket Council (ICC) Emerging Player of the Year 2018” as the official brand ambassadors for the ‘Himalaya MEN Face Care Range’.
The first commercial featuring the product range features both Virat and Rishabh rapping to the latest offering by Himalaya MEN, “Looking Good…And Loving It”. The association with real-life heroes (and hence sports as an arena) is in line with Himalaya’s strategy of being a wellness partner to consumers.
“Male grooming has emerged as one of the fastest growing sectors in the personal care segment. Himalaya MEN will play an important role in the new trend of looking good. The concept of “Looking Good…And Loving It” brings to life a unique amalgamation of style as well as the brand vision of “Wellness in Every Home and Happiness in Every Heart”. Being role models, both Virat and Rishabh perfectly symbolize the brand’s promise to make every young man look good and feel confident,” said Rajesh Krishnamurthy, Business Head (Consumer Products Division) in HDC.
Kohli said, “I am very excited to be a part of team Himalaya and the ambassador for their Men’s Face Wash range. Himalaya is my favorite and trusted brand! I have been a patron of Himalaya products for a long time now. I look forward to a long association with Himalaya MEN!”
Pant said, “Himalaya has helped people lead happier and healthier lives for over 88 years, and I am proud to be the brand ambassador for the Men’s Grooming range of Himalaya. Youngsters like me look for good products to fulfill their grooming needs and Himalaya MEN provides perfect solutions. Looking forward to a fruitful association with HDC!”
“Good grooming is believed to be the first step towards boosting self-confidence. This, coupled with increased purchasing power, is guiding young men to seek grooming solutions, exclusively customized to them and to complement their personalities. Himalaya MEN is well-entrenched as the go-to grooming brand by offering Face Care, Hair Care, and Beard Care products in the men’s grooming segment. Our intent is to leverage the connect that Virat and Rishabh have with young men and establish ourselves as an integral part of every man’s personal care ritual,” said Ashwani Gandhi, Associate General Manager at HDC.
Himalaya MEN’s grooming range comprises of an elaborate herbal range of pimple care, oil clear and active sport face washes besides an array of hair styling gels, and a niche face and beard wash.
HDC was set up in 1930 by a young visionary M Manal who foresaw the benefits of herbal remedies while riding through the forests of Burma. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life creating products that would improve millions of lives across the world. Today, with a history spanning more than eight decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With their ‘head-to-heel’ range of products, Himalaya aims to provide a holistic solution to everyday ailments that affect our bodies.”
